First publishedon www.ITSInternational.com
Germany-headquartered Mile Traffic and Travel has been awarded a new multi year contract from BMW to provide next-generation real time traffic information throughout Europe. This is the first pan European service contract announcement from any car manufacturer and follows a significant and thorough evaluation of Miles’ technologies and operations in a competitive tendering process. The contract was awarded on the basis of quality, scalability and functionality of technology combined with a proven track record of working with BMW across various European markets.
The members of Mile are ITIS Holdings, Mediamobile (part of the TDF Group) and Infoblu (part of Atlantia/Autostrade Group) who are leading traffic information providers respectively in the UK, France and Italy. Mile was formed to combine expertise, technology and local knowledge in the respective markets and will make the new pan-European traffic service available under the Precision Traffic brand which is already operating successfully in the UK.