First publishedon www.ITSInternational.com
Beat, a Daimler
ride-hailing firm, is opening offices in Mexico City during the first quarter of 2019 and expects to recruit thousands of drivers.
Beat says the move is part of a strategy to expand its presence in Latin America. The service and user app are currently available in Lima (Peru), Santiago (Chile), and Bogota (Colombia).
Nikos Drandakis, founder and CEO of Beat, says the company initially deployed it service in Mexico City five years ago but did not have the resources at the time to succeed.
"Now that we have more experience and honed our competitive strategy with Lima, we believe Beat has what it takes to carve out a sizable piece of the Mexico City market,” Drandakis adds.
Other companies in Mexico are also finding ways to help the public travel around. In October, Lime deployed its electric scooters in neighborhoods: Polanco, Anzures, Juarez, La Condesa and La Roma.
Lime is also working with the Institute for Transportation and Development Policy to help ensure the scooters are introduced safely into the city.