First publishedon www.ITSInternational.com
The UK’s rail track owner, Network Rail
, is using the latest technology in an effort to reduce the number of near misses as pedestrian cross the railway lines.
Statistics revealed that 70% of near misses at crossings are due to distraction, with the top three being friends (40%), headphones (20%) and mobile phones (12%). Almost a third (29%) of young adults admit to using their mobile phone while crossing the railway and near misses rise from an average of 15/month in December and January to peak at 50 in September.
In response, Network Rail and British Transport Police are geo-targeting a number of crossings where phone distraction has been flagged as high risk. The technology, causes an advert to flash up in whatever app is being used using, and will display a safety message warning users to pay attention while crossing the railway.