First publishedon www.ITSInternational.com
Engineering Consultancy WSP won a Caltrans Excellence in Transportation Award 2017, following a partnership with the Bay Area Rapid Transit (BART) and Scoop's app to develop a carpool program in the San Francisco Bay area, on behalf of the Metropolitan Transportation Commission (MTC). It provided parking spaces until 10 am for commuters carpooling to select the BART station via the app.
The program developed campaigns to build public awareness and increase carpooling behaviour, including short-term incentives that award users with a chance to win a monetary incentive for scheduling a ride on a randomly selected day, outreach blitzes at targeted events, messaging on billboards, and Pandora ads. It also sent targeted emails, phone calls and in-person outreach at employers, coffee shops, and other retail locations to inform people of their carpool options.
WSP conducts new mobility strategies as well as the implementation of carpool behaviour change initiatives on behalf of the MTC; who manages the 511 program and encourages carpooling and vanpooling to shift travel from single occupant vehicles.