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23 May 2012

Arada thinks small is better

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Paveen R.Singh
Paveen R.Singh of Arada systems displays the USB device
In an effort to break stagnation in the DSRC market, Arada Systems has developed a DSRC radio that can plug into any device with a USB port. The idea is that USB will help proliferate DSRC and drive down pricing, leading to a wave of new applications and innovation.

“The industry has been stagnant for ten years, and the price point is just too high,” said Praveen Singh, President and CEO, Arada Systems. “Our goal is to create small, integrated devices on a single piece of silicon.”

Validating the company’s innovative approach, Arada was recently chosen to participate by the U.S. Department of Transportation in a pilot program run by the University of Michigan. Starting this year, 3,000 vehicles in Michigan will be enabled with DSRC radios, and data will be collected over the course of 12 months in an effort to study the effectiveness of DSRC.

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