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01 June 2015



Cairo upgrades traffic management with Trafficware

First publishedITS America
Daily News
Day 1
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Trafficware CEO Jon Newhard
Trafficware's CEO Jon Newhard

Trafficware has announced today at the ITS America Annual Meeting that Cairo, the largest city in the Middle East and the 13th largest metropolitan area in the world, selected the company’s advanced traffic management technology to improve the city’s transportation network.

Based on a competitive bid process, Trafficware’s central management system ATMS and the company’s controllers and cabinets have been selected for installation on more than 230 of the busiest intersections citywide, and its adaptive traffic management system SynchroGreen for deployment on 100 critical traffic arteries. The multimillion dollar project is part of the City’s extensive infrastructure initiative to ensure economic growth in that region of Egypt: prior to this, Cairo did not have any type of traffic signal network in place.

“The city of Cairo aims to build a world-class traffic management system from the ground up,” explained Bassem Khalil, president of Sensortec, the project’s subcontractor. “During the selection process, the team looked throughout the world for partners that would meet the demands of the city. We were impressed by  the levels of innovation and quality from Trafficware’s products and their strong commitment to the success of their customer.”

Trafficware worked with the city and with Sensortec to design a cabinet that met the unique needs of the city of Cairo, including voltage, traffic volumes, interoperability to other traffic solutions and environmental conditions.
According to Trafficware’s CEO Jon Newhard (pictured), “Sensortec has an impressive level of commitment to their customers and this strong cultural fit between the companies, as well as Sensortec’s local knowledge and technical expertise, was extremely valuable to have in a partner.

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