From left to right: Laurens Eckelboom, Peter O'Driscoll, Tina Dyer and Brent Paxton of Parkmobile
While parking may not be the most fashionable of topics, the BMW i8 on Parkmobile’s stand is perhaps the most photographed item in the exhibition. That’s not to say the mobile, on-demand parking company doesn’t have a good story to tell because it has just signed a deal to buy ParkNow from BMW.
“ParkNow is a pre-pay and reservation service and the combination of the two will mean we can offer reservation, pre-pay and on-demand payment for both on- and off-street parking,” said executive vice president of business development, Laurens Eckelboom.
Ford and Volvo have already signed up to use Parkmobile’s system, BMW has come on board with this latest deal and Eckelboom said he is set to announce partnerships with three more vehicle manufacturers in the near future.
While currently concentrating on the US market, Eckelboom said vehicle manufacturers have a global strategy and he aims to move his company in the same direction.