PTV Group and Inrix have announced a strategic partnership to collaborate on smart city solutions that will use big data and demand-based modelling software to solve urban mobility problems worldwide. Inrix XD Traffic will enhance PTV Group’s data portfolio and offer an excellent data base for smart traffic management using PTV Optima for dynamic forecasting.
“PTV selected Inrix as a strategic partner on account of its superior traffic data from a wide variety of sources, its growing international presence, the fact that it can innovate quickly, and because it has strong commercial partnerships in a number of demanding vertical markets,” said Miller Crockart, VP sales & marketing Traffic Software at PTV Group. “We are looking forward to developing commercial opportunities together with Inrix and we are on track to announce our first joint customer, which will use a combination of Inrix XD Traffic and PTV Optima, by the end of this year.”
With real-time information on traffic speeds and travel times for more than four million miles of roads in 40 countries, Inrix XD Traffic delivers unparalleled insight into what’s happening on roads at any given time.
PTV Optima is the key for successful traffic management. To produce a coherent and detailed picture of traffic, PTV Optima collects, compares, validates and combines data from a number of sources such as Inrix XD Traffic.
Through a combination of real-time data, complex algorithms and offline traffic modelling, PTV Optima provides transport authorities with traffic in-formation for the ‘entire’ road network and produces reliable traffic forecasts for the next 60 minutes, including forecasts for any minor roads where there is no data.
This supports transport authorities in their decision- making process by simulating in real-time the effects of alternative traffic management measures, helping them to determine the best strategy to implement.