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10 September 2014



Texas Instruments makes most of image projection technology

First publishedin ITS World Congress
Daily News
Day 3
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Texas Instruments automotive head up display with Sarah Dunn
Sarah Dunn: “DLP will be as disruptive to the HUD market as broadband was to the Internet”

The image projection technology used in most movie theatres is coming soon to an auto near you. Texas Instruments features a prototype extra large, automotive head up display (HUD) demonstrating digital light processing (DLP) technology. The prototype enables a field of view up to 12 degrees, more than double the traditional HUDs on the market today.

“DLP enables a HUD to display more information,” said Alan Rankin, business development manager, DLP automotive solutions, Texas Instruments. The larger display could also better accommodate augmented reality to project traffic information such as speed limits and road signs in the driver’s field of vision.

One potential application is advanced driver assistance system (ADAS) information. Rankin believes DLP could support the ADAS display of the future.

“DLP will be as disruptive to the HUD market as broadband was to the Internet,” said Sarah Dunn, media manager, Texas Instruments.

Texas Instruments is also demonstrating the Jacinto Automotive Applications Processor – a high-performance, infotainment application device family – at the ITS World Congress.

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