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21 September 2016



Get the measure of pedestrians with Iteris

First publishedin ITS World Congress
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Iteris PedTrax

Continuing its tradition of innovation through video detection algorithm work, Iteris will highlight its new PedTrax feature, an innovation on a par with SmartCycle, the world’s first bicycle detection and differentiation feature. With PedTrax, Iteris is adding pedestrian measurement capabilities to its industry leading advanced video detection systems: the company has over 120,000 Vantage Video Detection units installed worldwide.

PedTrax automates measurement of both the count, direction, and speed of pedestrians in crosswalks to provide insights on levels of street life.  With this enhanced data set, Iteris says that transportation officials can help make cities safer for pedestrians, with better-informed decisions based on foot traffic volume and speed to optimise signal timing, and to inform proactive improvements to signage and striping, intersection design, school crossing guard deployment, and even economic development programs. 

PedTrax presents reliable, current data for grant applications and performance monitoring with documented down-to-the-minute data as well as seasonal trends in pedestrian traffic patterns.

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