Jason Morrison, ITS Market Manager, celebrates the company's global success
How do municipal agencies become aspiring smart cities? First, they gather urban informatics from the city’s infrastructure to define targeted areas for improvement. Once this traffic pattern data has been analysed, the city needs a way to publicly communicate recommended changes in commuter behaviour for more efficient routes.
As Daktronics is demonstrating on its booth here at the ITS World Congress, the company provides the solution — dynamic message displays — to share this critical information to travellers in real time, helping them manage current conditions.
The company is featuring a full line of products available to assist travellers, whether sharing parking lot availability, travel time information or lane closures. For example, a recent Minneapolis installation helps mitigate game day traffic ebbing and flowing from the downtown area. The highly visible information speeds roadway operations and cuts driver confusion and congestion.
As Daktronics points out,overall, these smart city efforts result in positive environmental impacts and a reduction in resource consumption. As visitors to the company’s booth will see, whether interstate, arterial roads or highways,Daktronics’ smart city integration provides agencies with the resource needed to convey crucial information to travellers every day.