Signing up: Jeroen Borst, Nico Zornig, Vincent Kobesen and Miller Crockart
To help cities become smarter and healthier, PTV Group signed an agreement with The Netherlands Organisation for Applied Scientific Research (TNO) at ITS World Congress yesterday.
The partnership enables PTV to sell TNO's Urban Strategy merged with PTV Visum's traffic modelling capability. The joint solution enables users to analyse traffic in any city in real time and calculate resulting factors such as congestion, emissions, air quality and noise.
The advantage of Urban Strategy: it makes data actionable. Nico Zornig, director smart cities at TNO, said: “You can make a change and see results immediately.”
Urban Strategy can be used for critical decision-making that impacts peoples' lives. For example, a municipality could choose to manipulate traffic to move emissions away from population centres. The tool can calculate impacts on a granular level, to the point of identifying the effect a change would have on a neighbourhood, or even each particular dwelling.
The solution also allows the user to compare different scenarios to determine the best course of action. Making use of massive parallelisation of calculations, Urban Strategy can run more simulations in less time.
“Urban Strategy is more altruistic than traditional traffic management tools, enabling users to assess health and safety,” adds Miller Crockart, vice president of traffic software marketing and sales, PTV Group. “This tool makes traffic management adaptive, to improve the quality of life in the city. This is fundamentally important to the future of cities.”