[Skip to content]

ITS World Congress ITS International
ITS World Congress ITS International
ITS World Congress ITS International
Search our Site

Daily Video

Sponsored By Kapsch
Click here to see all Daily Videos
19 September 2018

 

RSS

Saphe launches next generation in-car alert

First publishedin ITS World Congress
2018
Daily News
Day 2
[ Zoom ]
saphe.jpg
Regina Andersson of NXP
Next-generation in-car safety product Saphe, launched at the ITS World Congress, has captured the interest of the European Commission and United Nations (UN). Violeta Bulc, European commissioner for transport, has asked for a meeting in Brussels with Saphe founder Freddy Sørensen. Saphe fits in the palm of a hand and is installed inside a car’s windscreen. The cloud-based product connects via Bluetooth to a smartphone app and, for a monthly fee, warns drivers against hazards such as ambulances approaching or when trains are coming to level crossings. Visiting the Saphe stand with Jean Todt, UN special envoy for road safety, Bulc commented: “This product is good. It can be used all over the world. Accidents involving emergency vehicles are a major problem, the same applies to trains. So we are going to have a meeting on how we can develop this together.”


Founded in 2015, Saphe was originally designed to warn motorists about speed cameras and accidents – and 400,000 of the first version have been sold in Denmark. The main difference with the second-generation product – which will go on sale in November – is the addition of a display “so you can tell more about what’s happening”. Saphe also alerts drivers about upcoming roadworks and wrong-way drivers, and warns them when they are close to schools at drop-off and pick-up times – as well pointing out accidents and speed cameras.

“Our goal of coming to Congress is to get cooperation and development with other countries. So, getting a meeting with the commissioner is fantastic,” says Sørensen.

Stand C3-040

Companies in this article

ITS World Congress Exhibitors List
ITS World Congress Conference
ITS World Congress Registration
Platinum Sponsors
Iteris 2016 295 x 110 logoJenoptik Logo 295 x 110EDI Logo 295 x 110 bannerTSY_CB_3c_n new.jpgParifex 295x110.jpgDynniq logo 295 x 110 bannerHere Logo 2016 295 x 110Swarco 15 295 x 110Lindsay 295 x 110IRD 295 x 110.jpgVitronic banner 295 x 110
Platinum Sponsors
Dynniq logo 1 295 x 110.jpgHERE_Logo_2016_POS_sRGB 295 x 110.jpgTSY_CB_3c_n new.jpgParifex 295x110.jpgEDI Logo 295 x 110 bannerLindsay 295 x 110