Daktonics launches next-generation digital display

32 Daktronics, a world leader in digital display technology with 70% of the US ITS market share and 30+ years’ experience in the ITS market in Europe, plans to use Intertraffic Amsterdam 2018 to unveil a major innovation which the company says is a game-changer for the market.

Full details of the new product – a next-generation digital display for traffic applications – will be revealed on the opening day of Intertraffic when the company introduces its global launch.

“Our new product is the result of intensive R&D to meet the demands of our customers,” says Mike Weinberg, product manager. “We have developed a robust variable message sign (VMS) using the latest in full-colour technology, ensuring a highly reliable product, while reducing the total cost of ownership to the agencies.”