First publishedon www.ITSInternational.com
Finland’s revolutionary attempts to change how public transport is provided, funded and managed will be top of the agenda at a ground-breaking mobility as a service (MaaS) conference in London on 22 and 23 March.
The MaaS Market
– Concept to Reality conference will feature keynote presentations from Anne Berner, Finland’s forward-thinking Minister of Transport, and Sampo Hietanen, CEO of MaaS Global
MaaS exploits developing technologies to allow populations to plan and buy all-inclusive transportation services on a business-to-consumer (B2C) contract, in a similar way to the telecoms market.
According to Hietanen: “The transportation sector is being hit by a digital tsunami and we have only started to scratch the surface. Now is the time for city authorities to decide what kind of transport they want and to regulate to enable that to happen.”
Organised by ITS International, the two-day conference takes place in London on 22 and 23 March at Inmarsat’s conference centre. Tickets cost just £295, plus VAT
For further information, the full programme and booking details, go to www.maas-market.com