First publishedon www.ITSInternational.com
In his keynote address to the second day of ITS International’s MaaS Market Conference (London, 20-21 March), connected vehicle expert Frederic Bruneteau will consider ‘The harsh reality of urban mobility: Winners and losers in the MaaS value chain’. The founder and managing director of Ptolemus Consulting, Bruneteau will argue that while Mobility as a Service (MaaS) may replace 2.3 billion car journeys by 2023, not all service providers will benefit – evidence of which is becoming increasingly apparent.
With the MaaS app showing travellers all available travel options for every trip, participating transport providers get visibility to a large pool of potential new customers. However, customer loyalty diminishes and means the difference between winning and losing could come down to minor oversights, sub-optimal services or poor timetabling.
Dr Artur Mausbach from the Royal College of Art will expand on this view as he examines how this changing face of transport is influenced by, and impacts on, the design of vehicles, stations, bus stops and modal interchanges. And in an unusual theme for a transport conference, Cubic’s Andy Taylor will consider the importance of trust in the shared mobility services that are becoming commonplace in urban areas.
Many more vital aspects of MaaS will be examined and debated during the conference. For more details and to book tickets, go to www.maas-market.com