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20 February 2019

MaaS Market London: year one update from Whim West Midlands

First publishedon www.ITSInternational.com
Almost a year after it came into operation, Transport for West Midlands’ head of smart travel, Chris Lane, will update delegates at the MaaS Market Conference (London 20 and 21 March) on how the Whim West Midlands pilot scheme is working in practice.


Introduced in conjunction with MaaS Global, Whim West Midlands is the UK’s first Mobility as a Service platform to go live to the general public and combines public transport (bus and tram) with on-demand taxis and bike sharing. The initial Pay-As-You-Go service is to be complemented by monthly plan option aimed at regular bus users who also take the occasional taxi.

Lane will present one of the conference’s five Mobility as a Service case studies while other sessions will provide information for local authorities and transport operators on progressing MaaS in their area and the likely winners and losers in the new transport landscape.    

MaaS Market 2019 will take place at the Inmarsat Conference Centre in London on 20 and 21 March. For full details of the programme, and to book tickets, go to www.maas-market.com.

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