First publishedon www.ITSInternational.com
UK-based First Bus has selected Future Platforms to collaborate on a customer-first strategy which will gain an insight into its passengers and deliver evolved and smarter mobile services. It is anticipated to streamline operational efficiencies and increase uptake and loyalty.
The project will focus on the passengers' first-to-last-mile needs by offering improved support and easier ticket purchasing options.
James Timperley, director of retail development at First Bus said: “At First Bus we are committed to investing in new technology and we’re pleased to be working alongside Future Platforms as part of our ongoing commitment to develop and improve our customer-facing apps. The use of our mTickets app is exceeding expectations and continues to grow daily and so we are looking to evolve this app, with Future Platforms, as part of our ongoing commitment to make bus travel a convenient, simple and attractive experience for our customers.”