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01 October 2018

MaaS to replace 2.3bn annual car journeys by 2023, says Juniper

First publishedon www.ITSInternational.com
Mobility as a Service (MaaS) platforms will replace over 2.3 billion urban private car journeys by 2023, according to new research.

This compares with 17.6 million globally in 2018.

According to the study from Juniper Research, western Europe will account for 83% of global MaaS trips in 2023.

Mobility-as-a-Service: Emerging Opportunities, Vendor Strategies & Market Forecasts 2018-2023 says Helsinki, Finland, will lead MaaS implementation, followed by Stockholm, Sweden and Vienna, Austria.

Research author Nick Maynard says Helsinki’s winning position is a result of collaboration between the country’s government and MaaS vendors.

“Stakeholder partnerships are fundamental to MaaS in order to develop a viable multi-modal system delivering significant cost- and time-savings to the user,” Maynard explains.

According to the report, the success of public-private partnerships, the high quality of transport service provision and positive trial outcomes are major factors for MaaS traction in Europe.

MaaS introduction is also expected to lead to annual time savings of over 500m by 2023.

The on-demand service enabled by MaaS will lead to more efficient use of road vehicles, reducing peak traffic levels and lowering both congestion and air pollution, Juniper adds.  

In the US, MaaS is predicted to grow more slowly due to what Juniper describes as a fragmented state and federal system, combined with ‘lukewarm’ legislative support for regulation.

In a separate white paper, Juniper says MaaS could reduce demand for new vehicles and heighten a need for car manufacturers to establish new business models.

Why Mobility-as-a-Service Is the Future of City Transport says manufacturers could switch ownership models or invest in new concepts and technology – both of which require significant investment.

Also, governments will need to invest heavily in electric vehicle charging point provision and smart grid technologies to manage power requirements.

Additional funding will also be required to meet the increase in public transport services brought about by MaaS, the paper emphasises.

Juniper insists the ticketing and subscription models adopted by different vendors is crucial to the success of MaaS. The document estimates that journey planners will work with ticketing vendors to ensure a comprehensive MaaS experience for all users.

Companies in this article

Juniper Research


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