The International Bridge, Tunnel, and Turnpike Association (IBTTA) has launched a new global road safety campaign.
Be Safe Together is part of a new initiative, IBTTA Global Road Safety Week, which will run from 24-28 June on toll roads everywhere. As part of the campaign, IBTTA and its members around the world will “promote the importance of community, empathy, and respect on roadways across the world”.
“Road safety is at the core of everything IBTTA and our members do,” said IBTTA president Bill Halkias. “Encouraging safe driving practices and proper maintenance of our roads is critically important to keeping everyone safe, and I’m excited to highlight that through our first annual Global Road Safety Week.”
The World Health Organisation says more than one million people die each year as a result of road crashes, including drivers, passengers, and workers.
IBTTA’s campaign will emphasise to drivers “that the little choices they make at each step of their journey can make a real difference in others’ lives”.
The organisation’s members will participate in the campaign through direct messaging to drivers on their roads, at their toll facilities and rest areas, and across social media channels, as well as by engaging government and community stakeholders.
“Road safety is IBTTA’s number one priority, and I am excited to partner with our members to show how we can all make our roads a safer place,” said Pat Jones, IBTTA’s CEO and executive director.
“We also plan to highlight the role empathy plays in creating a safer driving environment and the importance of looking out for one another on the road.”
