First publishedon www.ITSInternational.com
On-demand transportation company Lyft is to buy North America bike share company Motivate.
Under the agreement, Lyft will acquire Motivate’s technology, corporate functions, including city contracts. Meanwhile, Lyft says it will invest in additional resources in technology to develop bike share in partnership with cities.
According to a blog post on Lyft's website, the company plans to deliver dockless and pedal-assist electric bikes to riders around the country.
Motivate's bike maintenance and servicing operations will retain the company name and continue to support bikeshare systems.
Motivate partners with cities and local governments across the country and operates bikeshare systems in North America such as CitiBke, Ford GoBike, Divy, Blue Bikes, Capital Bikeshare, Biketown, CoGo and Nice Ride.