ITS World Congress 2025

As a premier sponsor of the ITS World Congress 2025, Iteris is showcasing its latest innovations in smart mobility, with a focus on pedestrian safety, AI-powered detection, connected vehicle technologies, and a strategic addition to its product portfolio.

Rekor is here to spotlight its bold vision for the future of intelligent transport, built on AI-driven insights, scalable solutions, and hardware-light deployment models.

Leading the announcements is Rekor’s landmark statewide contract with the Texas Department of Transportation — a major validation of the Rekor Command platform’s ability to unify, analyse, and act on transport data at scale.

Taiwan-headquartered Lantech Communications has come to Atlanta to unveil the Lantech I(P)GS-H7416XF, a high-performance, all-Gigabit managed Ethernet switch engineered for mission-critical ITS and industrial applications.

There is more data available on ITS hardware assets than ever before. But much of it remains in silos that that are not easily combined to give a full picture of any problems that may arise in systems in, on, or above a road. Bringing that data together in a digital twin of the real-life system is a way of combining that information and giving agencies, consultants or contractors a fuller view of what is happening in ‘real life’.

Three more names have been added to the ITS Hall of Fame at the ITS World Congress in Atlanta. ITS Lifetime Achievement Awards were presented to Russell McMurry, commissioner of the Georgia Department of Transportation as well as – in a highly unusual move – Mohammed Hikmet, chairman of Ohmio, and Robert Sykora, director for Europe, Middle East, Africa at Ohmio. It is thought to be the first time two recipients have come from the same company in the same year. Nominees come from the three ITS regions and past recipients include former USDOT Federal Highway Administrator, Shailen Bhatt.

Marben is set to launch a complete, automotive-grade tolling solution based upon the SAE J3217 standard. Part of the Marben V2X software suite, this end-to-end tolling solution supports a full set of V2X messages, including two critical components: the Toll Advertisement Message (TAM) and the Toll Usage Message (TUM).

TAMs are broadcast by roadside units to communicate tolling point details and applicable fees. TUMs are generated by the vehicle’s on-board unit (OBU) and contain the billing and usage data required for accurate, real-time toll collection.

In the ever-evolving ITS landscape, efficiency in motion is more than just a concept – it is an absolute necessity. As modern transportation networks grow increasingly complex, the demand for integrated, intelligent technologies that enhance system performance, conserve resources, and enable smarter mobility has never been greater.

Mitsubishi Electric Automotive America is showcasing Urban Hawk, an AI-driven asset management and digital twin technology for smart cities.

Urban Hawk leverages vision data to deliver actionable insights on municipal roadways by utilising cutting-edge AI and machine learning algorithms. It identifies and geolocates pavement degradations, pavement markings, and right-of-way assets, displaying them on an ESRI-based GIS layer. Urban Hawk seamlessly integrates with existing work order management systems, streamlining adoption for municipalities.