In the contemporary data-driven landscape, traffic authorities encounter a major challenge: despite having access to extensive data, they often struggle to convert it into actionable insights. Kapsch TrafficCom is here to demonstrate that it addresses this issue by not only facilitating the collection of traffic data but also ensuring its effective interpretation and utilisation.
As the company points out, modern traffic systems generate vast amounts of data, including vehicle counts, speeds, and origin-destination patterns. However, many agencies still rely on anecdotal evidence or intuition for decision-making.
This gap arises from limited experience with data analysis and a lack of clarity on the necessary insights. Kapsch TrafficCom offers comprehensive support, from data generation through roadside systems (including third-party integrations) to advanced analytics and decision-making tools.
Phil Thompson, VP Sales North America, underscores the importance of moving beyond raw data: “We provide the direction — whether it’s generating data or deriving insights — so authorities can act with confidence without overextending already-strapped budgets.”
A notable example of Kapsch TrafficCom’s data expertise is the Network Intelligence and Management System (NIMS) project in Ireland, led by Transport Infrastructure Ireland (TII). In this initiative, Kapsch TrafficCom plays a pivotal role in managing and analysing traffic data across the network, enabling authorities to make informed decisions regarding infrastructure, safety, and sustainability.
With extensive global experience and proven solutions, Kapsch TrafficCom empowers traffic agencies to fully leverage their data, fostering smarter, safer, and more efficient mobility systems.
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