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ITS International World Highways Intertraffic Amsterdam
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25 March 2014



Measurement Specialities’ Roadtrax BL sensor keeps rolling

First publishedIntertraffic
Daily News
Day 1
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Richard Brown of Measurement Specialties
Richard Brown of Measurement Specialties
In an industry that prides itself on continual innovation, Measurement Specialities is at Intertraffic quietly celebrating 25 years of its hugely successful Roadtrax BL piezoelectric axle sensor.

Installed in 65 countries across six continents, the sensor continues to enjoy sales growth of nearly 10% a year and the firm’s team see no reason why the product won’t have another 25 years life in it.

“While our main markets are countries in the developed world, we are seeing a lot of applications in the developing world,” Measurement Specialities piezo product line manager Don Halvorsen said at Intertraffic yesterday.

“Where you get World Bank-sponsored roads, they will specify weigh-in-motion sensors to monitor road use and enforce restrictions. These kind of investors want to protect their investment and ensure that a road lives up to its design life.”

Besides weigh-in-motion, applications for the sensors include speed and traffic light enforcement, high speed toll booths and counting and classifying.

Halvorsen said that the sensor’s key selling points included reliability and the low cost of installation compared to rival systems.

“You are cutting only a 20mm by 40mm slot in the road,” he said. “We have done a four-lane highway in just eight hours.”

Measurement Specialities has been a regular exhibitor at Intertraffic since 1986.

“We use the show for two main things: to see existing customers and reinforce existing relationships and to make sure we get to meet new potential customers,” said Halvorsen.
Stand: 11.628A
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