Sketch pads, tablet computers, even beer mats – all media in which Amsterdam-based caricaturist Jill Hesketh works when doing her drawings, whether at weddings, private parties…or trade shows.
Around half of Jill’s work is done at events like Intertraffic, where her skills attract an intrigued knot of onlookers as she takes six to seven minutes per drawing. The benefit for the companies such as parking specialists IPS Group that employ her? Sitters type in their e-mail address so Jill – who can be found at www.caricaturist.nl - can send them their electronic likeness. And the companies get an instant contact list.
“Parking can be a little bit boring,” admits IPS Group international marketing manager Nicole Ybarra. “This is a really good draw to get people into the booth. We’ve had a lot of success with it.”