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05 April 2016



Intertraffic encourages hashtag hotspots

First publishedIntertraffic
Daily News
Day 1

As Intertraffic 2016 opens its doors, the event’s organisers have announced a new way for companies and individual visitors to share the excitement of the show.

Attendees who discover an exciting new product or innovative method of doing business can tweet about it using the hashtag #Intertraffic#hotspot and adding the number of the stand where they came across their discovery.

The organisers will publish a daily ‘Top 10’ of the most popular stands, giving visitors a chance to find out what is generating interest at the show.

“We realised that sometimes visitors are the best advertisers to other visitors,” said Carola Jansen-Young, senior marketing communications manager at the RAI. “We’re trying to create a buzz on Twitter that visitors can share with one another”. Carola and her colleagues hope that the Hotspot idea will generate interest among visitors and boost companies that perhaps do not have large marketing budgets.

“It can be products that you didn’t expect to see, or companies that have particularly helpful staff, or even just the nicest stands,” she added. “Exhibitors can participate as well; they will all get a sticker in their welcome pack that they can put on their stand and ask visitors to vote for them. In our entrance there will be a live ‘wall’ on which we will publish tweets, etc.”

Carola and her team will pick some of the best tweets, whose contribitors will receive an Intertraffic ‘selfie stick’ for their contributions.

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