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24 May 2018



3M’s Transportation Safety Roadshow heading for Detroit

First publishedITS America
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3M’s Transportation Safety Roadshow, which offers interactive experiences featuring hands-on, in-person, and virtual demonstrations of innovative 3M technologies in a custom-designed 18-wheel, 53-foot long truck, will be at the ITS America Annual Meeting Detroit throughout the event, as part of a major tour of the US and Canada.

As a leader in this space, 3M aims to increase awareness and understanding of the infrastructure needed to help better protect motorists today, as well as prepare for autonomous vehicles of the future with this roadshow and is highlighting the importance of improving safety for drivers, pedestrians, and road workers, as well as where transportation infrastructure is headed in the future.

The 3M Transportation Safety Roadshow Truck, which will be at the ITS America annual meeting on 5-6 June, is loaded with interactive demonstrations and experiences from 3M’s Transportation Safety Division. Demonstrations include Anti-Graffiti to see how signs can be kept clear and legible; Fluorescent Technology to understand how fluorescent signs enhance the visibility of signs in dawn, dusk and inclement weather conditions; Virtual Reality to experience the possibilities of how autonomous vehicles interact with traffic signs, work zones, and lane markings; Innovation Theater to watch demonstrations on 3M technology from the driver’s seat; and Custom Sign Creation to digitally print personal signs with 3M technology.

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