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08 September 2014



Daktronics drives adoption of colour DMS in US

First publishedin ITS World Congress
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Jason morrison Daktronics
Jason Morrison: “Colour signage is a must-have capability for any transportation agency”

Daktronics is driving the adoption of full colour dynamic message signs (DMS) in the US. The company recommends colour signage, because drivers recognise colour graphics more quickly than text-only monochrome signs. The ultimate result is safer and more efficient roadways.

Backing up the rapidly growing adoption of colour DMS, the company’s state-of-the-art Reliability Lab rigorously tests each product component to ensure quality, durability and performance. The lab employs the latest advancements in environmental technology to
test the limits of Daktronics products.

In the lab’s climate chamber, components are tested against extreme climatic conditions from -112oF to 338oF, and humidity levels up to 95%. The lab also features a salt fog chamber, thermal shock chamber, ingress protection testing, and a highly accelerated life testing chamber.

Then entire displays are run through the massive 4,500 cubic foot environmental simulator, where they are subjected to a variety of stress tests.
“Daktronics signs are tested tough for harsh environments, from the salty ocean air of the California coast to Canada, where it is below zero, and every place in between,” said Jason Morrison, ITS market manager for Daktronics.
“Colour signage is a must-have capability for any transportation agency, to future proof messaging technology,” he adds.

Daktronics also supports full colour DMS with value-added services to help customers design their graphic messaging.

Booth: 1218    

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