[Skip to content]

ITS World Congress ITS International
ITS World Congress ITS International
ITS International ITS World Congress
Search our Site

Daily Video

Sponsored By Kapsch
Click here to see all Daily Videos
10 October 2016



Here announces connected vehicle breakthrough

First publishedin ITS World Congress
Daily News
Day 1
[ Zoom ]
ITS WC 2016 Day 1 p1 Here Bernd Fastenrath
Bernd Fastenrath of Here displays the company's technology

Here, the global location technology company, is at the ITS World Congress with a major breakthrough in connected cars. At this year's Paris Motor Show, the company announced that Audi, BMW and Mercedes- Benz will supply Here, which they jointly own, with real-time sensor data collected by their cars to enable systems to better understand their surroundings. The deal marks the first time a trio of leading brands have agreed to share data, and could indicate the beginning of a proper connected car industry. The technology will likely act as a catalyst to the rolling out of more autonomous technology.

“We’re showing for the first time how you can take the value of rich sensor data coming from a vehicle and use it to do things that positively impact safety and efficiency,” Alex Mangan, Here’s product marketing manager for connected driving, told The Daily News.

“To make the most of connected systems and eventually automated systems, we all as an industry need each other.

"The cars need sensor data, and with this kind of agreement, for example, a Toyota vehicle could have an understanding of what the Range Rover car saw down the road, if everyone's involved."

“It’s an interesting time, because every single OEM knows that in order to do the things they want to do, they need to share data,” he said . “If more brands are willing to collaborate around data, the growth in available data will create a global cloud of information that, once normalised, will essentially act as an Internet of Things (IoT) for the automotive world.

“We don’t want to take over the world here, we want to help people put location context into their services. Since understanding location is quickly becoming more and more important for so many devices, we’re sitting at the crux of such a unique time on this planet,” said Mangan. “Our ambition is that we can help make this world a safer, more efficient place, as well as more technologically relevant to people.”

Companies in this article

ITS World Congress Exhibitors List
ITS World Congress Conference
ITS World Congress Registration
Platinum Sponsors
Lindsay 295 x 110Jenoptik Logo 295 x 110IRD 295 x 110.jpgHere Logo 2016 295 x 110Iteris 2016 295 x 110 logoSwarco 15 295 x 110EDI Logo 295 x 110 bannerVitronic banner 295 x 110Dynniq logo 295 x 110 bannerParifex 295x110.jpgTSY_CB_3c_n new.jpg
Platinum Sponsors
TSY_CB_3c_n new.jpgHERE_Logo_2016_POS_sRGB 295 x 110.jpgDynniq logo 1 295 x 110.jpgParifex 295x110.jpgLindsay 295 x 110EDI Logo 295 x 110 banner