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10 October 2016



Its Showtime for NXP

First publishedin ITS World Congress
Daily News
Day 1
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Regina Andersson of NXP
Regina Andersson of NXP welcomes delegates to the ITS live showcase
NXP Semiconductors, the global semiconductor manufacturer which employs around 45,000 people in more than 35 countries, including 11,200 engineers in 23 countries, is using this ITS World Congress to demonstrate the latest technologies for intelligent traffic management, autonomous driving and seamless connectivity.

NXP, together with its partners Cohda Wireless, Siemens, Chemtronics, NTU and Marben, is inviting delegates to take part in its ITS live showcase that will demonstrate how the company helps to make driving smarter and safer.

Visitors are can take a ride and experience various secure V2X and security technology features along the 5km circuit. NXP will demonstrate above all how V2V communications units ‘talk’ to other vehicles to let drivers know what other traffic is coming around corners, as well as information about the type of vehicle and its speed. Furthermore, the demo includes use cases to show how drivers can be alerted with up-to-theminute information about current road situations that could affect their journeys, such as road works or accidents. You can register in advance, via the Congress App to book a seat for NXP’s Live Show Case at the Grand Prix Circuit/ St. Albert Park, or meet NXP at the demonstration lounge located in the exhibition lounge.

Another highlight of NXP’s participation at the ITS World Congress is an invitation to visit the company’s stand to play a brand new game - “Green 4 Transport” to explore the various possibilities of Connected V2X Mobility in a virtual world.

Companies in this article

NXP Semiconductors
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