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23 October 2017



3M VR will show the future of connected roads

First publishedin ITS World Congress
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3M will use the ITS World Congress Montréal to introduce the 3M Connected Roads program. Visitors to the company’s booth will be able to take a peek at what the future of connected roads could be through a ground-breaking virtual reality experience that demonstrates how 3M technology creates enhanced infrastructure for traffic signs, pavement markings and in work zones.

In continuing the company’s efforts to increase safety on roadways, 3M Connected Roads is leading the way in developing the roadway infrastructure of the future. The goal is to help facilitate the long-term transition to connected automated vehicles by providing simplicity and adding redundancy.

As the company points out, it has  78 years of experience in transportation safety, and has tackled issues around night-time visibility and road safety by developing retroreflective materials to help human drivers better see traffic signs and road markings.  As visitors will experience, 3M continues this work today to help both human drivers and automated vehicles stay safe on our roadways.

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