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01 November 2017



Ridecell focuses on autonomous fleet management

First publishedin ITS World Congress
Daily News
Day 3

Recognising the future of transportation, California based Ridecell has acquired autonomous vehicle technology developer Auro and launched a new autonomous driving division. The result is a new autonomous operations platform for fleet management.

“We thought about the challenges if you removed the driver from a shuttle service. How would the vehicle recharge or refuel? How would it get cleaned? We need to communicate those things to the vehicle,” said Saba Mirza, director of product marketing, Ridecell. According to Mirza, Auro worked with a lot of autonomous shuttle serviceswhich will allow the new Ridecell division to conduct tests on private roads in campus environments that aren’t always subject to regulations imposed on autonomous driving tests.

This includes the University of Santa Clara in California which operates an autonomous shuttle for students and faculty.

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