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31 October 2017



VR brings to life 3M’s Connected Roads programme

First publishedin ITS World Congress
Daily News
Day 2
3M Virtual Reality
A delegate experiencing the 3M Virtual Reality

3M is introducing the 3M Connected Roads programme. Visitors to the company’s booth will be able to take a peek at what the future of connected roads could be through a ground-breaking virtual reality experience that demonstrates how 3M technology creates enhanced infrastructure for traffic signs, pavement markings and in work zones.

Building the safer roads of tomorrow starts today and 3M aims to create an infrastructure system that enhances current roadway design and allows smart vehicles to connect with the environment around them.

The company’s 78 years of experience in transportation safety, gives it the unique ability to help move the autonomous vehicle industry forward. As 3M points out, it has tackled issues around night-time visibility and road safety by developing retroreflective materials to help human drivers better see traffic signs and road markings. This work continues today to help both human drivers and automated vehicles stay safe on roadways.

Acknowledging that autonomous vehicles have the ability to make roadways safer and more efficient for everyone, 3M says the right infrastructure is needed to make it happen. The 3M Connected Roads programme is dedicated to developing the roadway infrastructure of the future, with technology which can convey critical driving information to smart vehicles and enable multiple safety solutions that can guide them should any component fail.

3M shares a common vision in the quest to make transportation safer for everyone. From non-profits to private visionaries, public policy makers and more, its partnerships are critical to helping make this vision a reality.

The company is engaging with regulatory agencies, academia, OEMs and sensing technology providers around the world to understand the challenges from a global perspective, and to help drive the creation and adoption of comprehensive standards for connected and automated vehicles and the infrastructure around them.

Booth 201

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