Masabi has launched Justride Validator, a ticketing device which it says will make account-based ticketing available for transport authorities of any size.
Brian Zanghi, CEO of Masabi, says passengers are expecting to be able to use contactless bank cards and smart devices for ticketing.
“However, the reality is that the hardware requirements have made it cost-prohibitive for many transit authorities around the globe,” he continues. “By failing to make tap and ride ticketing accessible to all transport agencies, the industry has been failing passengers.”
Justride Validator allows passengers to tap a contactless payment card, linked smartcard or mobile device for buses and tram journeys, the company adds.
According to Masabi, the solution supports all major ticketing formats including paper and mobile barcodes, contactless bank cards and smartcards as well as Bluetooth.