Fare Payments as a Service provider Masabi has built on its contract with EMT Valencia, the public transit operator running 500 buses in the Spanish city.
Passengers are now able to pay and plan via the EMT Valencia app, which will be enabled using Masabi’s cloud-native and shared Justride platform.
New validation devices will be installed across EMT Valencia’s bus fleet, allowing passengers to board more quickly with QR codes.
The companies say this will pave the way to account-based ticketing and payment using smartcards or contactless bank cards.
Brian Zanghi, CEO of Masabi, says: “We are excited to be building on our existing mobile ticketing deployment with the city to make taking public transport as simple and quick as possible and to provide a model to other cities in the country.”
Justride is in use with over 150 transport authorities and operators worldwide, including Lurraldebus and Bilbobus in Spain.