Iomob aims for multimodal net-zero trips

Iomob says its 'track and trace' receipt will detail how a user's 'carbon dollar' is spent
Mobility as a Service / April 22, 2021
By Ben Spencer
Iomob Mobility on Demand platform CarbonClick carbon offsetting
Iomob platform calculates CO2 emissions from specific vehicle types (© Toa555 |

Mobility as a Service specialist Iomob has partnered with CarbonClick to enable carbon offsetting for multimodal travel, supporting its aim to enable net-zero carbon journeys through its Mobility on Demand platform. 

CarbonClick is a New Zealand-based technology company that sets out to simplify carbon offsetting. 

Iomob says the collaboration will also increase awareness of the environmental cost of mobility, providing users with the education and tools to make informed decisions about their travel.

Users can choose to purchase carbon offsets to fund certified projects within the community or region where their journey was made, the company adds. 

The Iomob platform can be integrated into new or existing mobile applications and websites created by public transport authorities and private companies. 

It calculates the carbon dioxide (CO2) emissions from specific vehicle types rather than using an average value. 

According to Iomob, this level of precision gives users a better understanding of their carbon impact as well as any potential offsets they may choose.

The partners will enable location-based carbon offsets in a move to incentivise consumers to choose wisely.

In this way, consumers fund certified carbon offset projects based in the region where they are engaging with mobility services.

These services will be localised even further when possible. At a minimum, users will only buy certified offsets from their country.

Iomob will also provide users with a 'track and trace' receipt that details how their 'carbon dollar' is spent. 

Both parties are hoping to encourage users to make greener choices and opt for lower or zero carbon modes of transport as this would translate to lower offset costs.

Additionally, the platform creates opportunities for companies and public authorities to promote more responsible and environmentally friendly mobility options. 

Iomob insists corporations committed to lowering their carbon footprint can get one step closer to their targets by offsetting the net carbon impact of their employees’ travel, which can include work-related travel, daily commutes, or both. 

The resulting impact data can then be tracked on a dashboard or used to report to the relevant authorities or for their own voluntary carbon disclosure reporting.

CarbonClick CEO Dave Rouse says: “An important aspect for us is that users can purchase carbon offsets that fund certified projects within their own community or region. Our platform is 100% transparent and any offset purchased can be traced right back to the source.”

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