Peek and Signal change names to Oriux

Peek Traffic and its parent Signal Group have changed their names to Oriux in a rebranding exercise.
Detection, Monitoring & Machine Vision / February 27, 2020
By Adam Hill
ID 163652420 © Kawee Wateesatogkij | Dreamstime.com
Oriux has a presence at more than 60,000 intersections worldwide (© Kawee Wateesatogkij | Dreamstime.com)

The idea is to "unite" the two entities "into a single brand and identity", the company says.

“Since the acquisition of Quixote Traffic 12 years ago, Signal Group and Peek Traffic have been working in the amalgamation of several companies and brands such as Traconex, US Traffic, Multisonic and Northwest Signal to name a few,” explained Rolando Garcia, VP of operations. 

“So, in order to enhance our global standing and presence in the industry, we are combining our identities into a single brand.”

CEO Alejandro Brunell said the move would "solidify and simplify our global presence, but will also serve to unite all of our teams under one banner".

Peek Traffic will continue to exist only as a legal business entity.

Oriux says it has a presence in 500 cities with more than 60,000 traffic intersections deployed and over 25,000 traffic counters and classifiers used worldwide. 

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