Optibus and Ito World plan ahead

Software and routing specialists get together to create 'more efficient' public transport
Classification & Data Collection / September 26, 2022
By Adam Hill
Software as a service public transit real-time data © Matheusdacosta | Dreamstime.com
Real-time data 'eliminates guesswork surrounding service performance' (© Matheusdacosta | Dreamstime.com)

Public transport planning software platform Optibus has linked up with Software as a Service (SaaS) specialist Ito World.

The companies say that together they will enable "more reliable and efficient public transportation by enhancing insight into passenger journeys, route performance, driver behaviour, and more, using real-time data".

Optibus uses route optimisation algorithms and artificial intelligence while Ito has a data management platform which it says provides "actionable insights that improve service and operational performance through sophisticated analysis of underlying real-time data". 

"The ability to draw insights from real-time transportation data is the key to delivering reliable, customer-centric services and improving operational agility. We look forward to working with Ito World to bring real-time data insight technology to the market and to helping the industry improve operational performance,” said Optibus CEO and co-founder Amos Haggiag.

Ito World has customers including Google and Microsoft and delivers the data platform underpinning the UK Department of Transport's Bus Open Data Service (BODS) and for major cities and transport authorities in the UK, North America and Europe.

Optibus’ data analytics tools are used in over 1,000 cities worldwide by a range of customers, from family-owned operators to large public transportation agencies.

“When transportation agencies and operators have access to sophisticated tools to derive insight from real-time data, they eliminate guesswork surrounding service performance,” said Ito World commercial director, Andy Walker.

“The increased transparency enables data-driven decisions that were previously unachievable, and paints a picture of customer and driver experience that is as close to reality as possible.”

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