Movmi has launched a competition which is designed to bring female-run mobility businesses into the limelight.
The winner of the 2021 Empower Women in Shared Mobility Program will offer a product in mobility or transportation, be less than five years old and majority-owned, -managed and -controlled by women.
Movmi CEO Sandra Phillips says the intention is straightforward: "To promote female-led ventures and open as many doors as possible."
Shared mobility platform Movmi points out that less than 22% of the transportation workforce is female - and that less than 3% of companies in the sector have a woman as CEO.
"This means that our transportation system has an inherent design bias," the firm says in a statement.
"This is why we are looking for female entrepreneurs that tackle tomorrow’s transportation problem."
Empower Women in Shared Mobility (EmpowerWisM) is a collaboration between Movmi, ITS America, ABB, GoWithFlow, the Ray and Intelligent Mobility Experience, plus a panel of female expert judges from around the world.
Three companies will be invited to pitch and the winner will receive a 12-month mentoring package.
This comprises access to the EmpowerWisM network to help grow their business and PR opportunities throughout 2021 to showcase their work.
It is free to apply and the closing date is 15 December.
The winning company will be announced during the award ceremony on 28 January, 2021.
The scheme is an addition to the Women in Shared Mobility interview series, which Movmi has been hosting for the past five years.