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London conference looks to MaaS future

First publishedin ITS International
January February 2017
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ITS MaaS Market book your place now bus

Transportation experts from across the globe converge on London for ITS International’s MaaS-Market Conference on 22 and 23 March.

Reading international transport and technology experts will gather at a major conference in London next month to debate a revolutionary overhaul of their transport systems by developing Mobility as a Service – or MaaS – operations.

Organised by ITS International, the two-day MaaS Market – Concept to Reality conference takes place in London on 22 and 23 March at Inmarsat’s conference centre. Speakers from Sweden, Finland, Austria, USA and the UK will present their work to date and discuss how they expect to exploit technological developments to facilitate travel, reduce congestion and boost economies while also combatting pollution.

The springboard for many MaaS projects is the realisation that, increasingly, young urban populations are not wedded to car ownership - they are only interested in getting to where they want to go. As a result, many experts are studying how to allow populations to plan and buy all-inclusive transport on a business-to-consumer (B2C) contract, in a similar way to the telecoms market.

Provider cooperation

Apart from the technological and political challenges, such an approach requires all transport providers  – buses, trains, metro, taxis, car sharing services, local authorities and others - to work as a network. While there are practical obstacles to overcome, several authorities are already taking the first steps in a process which could revolutionise government policies and the way in which future populations buy mobility. What is more, MaaS could deliver huge environmental benefits and transform the business models of traditional transportation companies.

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Maas Logo London 2017

”MaaS holds the promise to offer flexible, reliable and easy-to-use everyday travel without having to own a car,” says conference speaker Hans Arby, CEO of UbiGo, one of the organisations behind a MaaS pilot in Gothenburg, Sweden.

The work in Sweden has focused on moving the debate about MaaS from theory into practice. “By focusing on creating value for the customer, cities and the society as a whole will benefit, “ he adds. “Key success factors for sustainable MaaS are customer focus from the providers and good governance from authorities.”

His co-presenter in London is Adam Laurell a consultant with Samtrafiken, a business with the stated aim of coordinating public transport services in Sweden. He says: “We need to find a new definition of public transport that moves away from scheduled fixed route services and towards the following concept: Public transport = Passenger transport services by shared resources.”

Laurell adds: “Providers of passenger transport services in Sweden have agreed on a vision statement that will ‘enable the emergence of simple, sustainable and profitable Combined Mobility Services’.”

Andy Taylor, strategy director at Cubic, is another industry thought-leader who is convinced that major changes are on the away. He says: “MaaS isn’t just for cities, it is for anyone and anything that moves and rural communities need to be integrated into MaaS solutions.

“MaaS is the solution to delivering improved transportation services that the travelling public demands today and will do so in the future. It is the ideal way to optimise transportation consumption, to match demand with capacity and to optimise public and private transportation networks, while delivering optimum solutions for the people and freight moving from A to B.”

MaaS can also be a significant driver of environmental improvements and Professor Margaret Bell, one of the UK’s leading transport and environment experts, will present the latest findings on this subject.

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ITS MaaS phone Technology

Professor Bell is Science City Professor of Transport and Environment at Newcastle University. Her research spans almost 45 years and embraces monitoring, modelling and management of traffic, emissions, air quality and noise to evaluate health and climate change impacts.

At the MaaS Market conference she will present the latest evidence showing the need for radical changes in travel choices. Using the latest research, she will demonstrate that dealing with climate change and improving air quality will require significant innovation in the provision of public transport services, plus policies in education and housing that reduce the need to travel.

Book your place

Tickets cost just £295 plus VAT. This covers both conference days, buffet lunches, tea and coffee and entrance to the networking drinks and canapés reception on the evening of 22 March.

To book your place, go to www.MaaS-Market.com and click on ‘Book your place’, or contact Kelly Thompson at kthompson@ropl.com or on +44 1322 612055.

Concept to delivery

The conference will open with keynotes from Finland’s Transport Minister Anne Berner and Sampo Hietanen, CEO of MaaS Global. It will include thought-provoking presentations on the latest innovations, the role of governments and finance, and what MaaS will mean for transport operators and the environment.

Where & When?

March 22 and 23, Inmarsat 
Conference Centre,
99 City Road,
London EC1Y 1AX UK

Why attend?
Aimed at executives and senior  managers in the transport and ITS
sectors, MaaS Market will focus on key policy, operational, technological and business-critical issues. Delegates will have the opportunity to network with government agencies, service providers and suppliers, financiers and senior transport planners.

•    MaaS market potential
•    Technology and common standards
•    Project delivery and winning support
•    Finance and regulation
•    Project reports from Europe, North America and Asia
•    Environment, health and planning

Confirmed speakers include:

•    Sampo Hietanen, CEO MaaS Global
•    Anne Berner, Finland’s Minister of Transport
•    Michael Hurwitz, TfL’s director of transport innovation
•    Andrew Pickford, director of infrastructure, MVA Hong Kong
•    Martin Russ, managing director, AustriaTech
•    Jacob Bangsgaard, COO Ertico
•    Andy Taylor, director of global strategy, Cubic Transportation Systems
•    Miller Crockart, vice president, PTV Group
•    Michael Kieslinger, managing director, Fluidtime Data Services
•    Martyn Briggs, head of the Mobility Team, Frost & Sullivan
•    Lucy Yu, head of innovation, UK DoT
•    Daniel Peterson, director of  transportation planning, Dewberry
•    Margaret Bell, Professor of  Transport and Environment, Newcastle University
•    Mika Rytkonen, director and Head of Business Development, HERE

Plus experts’ panels and scheduled time to question, debate and network.

Delegate information:
Kelly Thompson
+44 (0) 1322 612055

Sponsorship opportunities:
Andrew Barriball
+44 (0) 1322 612057 (O)
+44 (0) 7768 178162 (M)

Event information:
Graham Anderson
+44 (0) 1865 318123


Colin Sowman
+44 (0) 1322 612063

Companies in this article

MaaS Market

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