First publishedon www.ITSInternational.com
33% of car owners surveyed have stated that Mobility-as-a-Service (MaaS) would help them to depend less on their cars, while a quarter would be willing to sell their cars for unlimited access to car sharing for the next couple of years. These findings come Maas Lab’s latest report ‘Londoners attitudes towards car-ownership and Mobility as a Service: Impact assessment and the opportunities that lie ahead'.
For non-car owners, 40% of participants said that they would not purchase a car at all if MaaS becomes available; while 36% would delay in buying one.
The study set out to provide insights into citizens’ attitudes towards owning and using a car in London; their willingness to shift from vehicle ownership to vehicle usership and; Londoner's attitudes towards MaaS and their preferences for different products. Additionally, it explored potential modal shifts in the MaaS era and the opportunities that could arise for the public transport system of the city.
Car-owning participants stated that driving in the capital is a nightmare, with 55% who claimed that congestion is a huge problem when they drive; while 52% said that it takes them a lot of time to find a parking space.
In addition, 67% of non-car owners believe that there is no need to own a car in London, regardless of their age or the zone they live in. 59% of them also described owning a car as a big hassle.
Feedback from the participants suggested that both categories seem to be in favour of car sharing schemes and find it to be a good alternative to owning a car, but only 20% of owners are willing to rent their vehicles to others via a peer-to-peer rental platform.
The report highlights that the value of discounts that arise from bundling services could motivate individuals to join MaaS and use public transport and active modes more. Furthermore, if structured and priced appropriately, it could also support the shift away from the private vehicle ownership and delay or diminish the need for non-car-owners to purchase them.
A full copy of the report is available here.