Ambarella enters ADAS partnership

Seeing Machines' tech will combine with Ambarella's C-V2X edge AI perception systems 
Detection, Monitoring & Machine Vision / February 3, 2022
By Ben Spencer
Ambarella Seeing Machines advanced driver assistance systems occupant and driver monitoring system solutions
A wider deal will focus on driver and occupant monitoring system solutions (© Airdone |

Semiconductor design company Ambarella has joined forces with computer vision specialist Seeing Machines to develop advanced driver assistance system (ADAS) and occupant and driver monitoring system (OMS and DMS) solutions. 

The combined technology will bring Seeing Machines’ OMS and DMS technology solutions to Ambarella’s Cellular Vehicle to Everything (C-V2X) CVflow family of edge artificial intelligence (AI) perception systems on chip (SoCs).

Ambarella says its C-V2X-based reference design platform performs the vision processing and fusion of Seeing Machines’ driver monitoring software with forward-facing ADAS features to provide an integrated DMS and ADAS solution.

The move is part of an agreement in which both companies intend to combine their skills and products in the area of embedding AI vision algorithms to deliver driver and occupant monitoring system solutions. 

Ambarella CEO Fermi Wang says: “Leveraging the industry leading performance per watt of our CVflow AI perception SoCs and Seeing Machines’ sophisticated AI-based driver and occupant monitoring algorithms will enable automotive safety systems with the very highest levels of accuracy and reliability.”

Seeing Machines CEO Paul McGlone says: “The Ambarella reference design platform, targeting the headliner location, is a key integration point for DMS/OMS technology in both the processing and sensor space.”

C-V2X has been engaged in something of a battle with direct short-range communications (DSRC) in the ITS space. Last March, Applied Information boss Bryan Mulligan told ITS International that a lot of people in the industry “drank the DSRC Kool-Aid”.

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