Toyota invests in MaaS Global to develop integrated mobility solutions

1686 Toyota Financial Services (TFS) and its insurance partner have announced a significant investment in the Finnish company 8571 MaaS Global, which was established in April 2016 to provide multi-modal transportation services.

Through its ‘Whim’ App, MaaS Global enables customers to purchase a monthly subscription package that is tailored to their transportation needs (currently this includes public transport, e-hailing and car rental). The app is already operating in Helsinki with plans this year to expand to three other major cities in Europe and then expand to other cities around the Globe.

TFS is investing to explore a co-operation model for multi-modal mobility solutions, including the necessary technology. TFS will help MaaS Global accelerate market entry and build a long term and loyal customer base.