Inrix to power Audi’s first connected nav system

2125 Audi has selected 163 Inrix’s XD Traffic to help further the company's Audi Connect strategy with real-time traffic information for its navigation systems starting with the mid-2011 model year. At a launch event today for the 2011 Audi A6, the automaker demonstrated how Audi vehicles connected to the Internet via Audi Online Services will use XD Traffic to provide motorists with real-time traffic information, traffic-influenced turn-by-turn directions and alerts to accidents and other incidents along their route.

"Audi is continuously looking for ways to harness the benefits of the latest technologies to improve the driving experience for our customers," said Ulrich Beeskow, Head of Development for Connected Navigation, Audi AG. "Traffic is no exception. The combination of Inrix's XD Traffic and Connected Services platform helps Audi become the first car manufacturer in the world to deliver a high quality and reliable connected navigation systems our customers can count on to always find the best route and avoid unforeseen delays along the way."

Inrix XD Traffic debuts on the new Audi MMI with Online Traffic available with today's launch of the 2011 Audi A6. The announcement represents the first product launch in the collaborations between Audi, Inrix and the automaker's hardware and software suppliers to deliver real-time traffic information to Audi's connected navigation systems. The service will be available initially in select European countries as part of an options package that includes Bluetooth mobile phone connectivity.