ITS European Congress 2023: Swarco launches GoGreen initiative

Programme - which includes a VR experience - is designed to support European Green Deal
Air Quality & Weather Systems / May 23, 2023
By Adam Hill
Green decarbonisation urban mobility virtual reality (image: Swarco/Neumann)
From left to right: Ertico CEO Joost Vantomme, Swarco CEO Michael Schuch, Ertico chairman Angelos Amditis and Herald Ruijters from DG Move/European Commission (image: Swarco/Neumann)

Austrian traffic technology firm Swarco has launched a decarbonisation initiative to support the European Green Deal.
In all, 100 European cities - including Rotterdam, Dublin, Malmö, Dortmund, Lisbon, Paris, Milan and Krakow - are committed to becoming climate neutral by 2050 and reducing greenhouse gas emissions by 55% compared to 1990 by the year 2030.

Transportation accounts for 25% of greenhouse gas emissions and Swarco's GoGreen programme - launched at ITS European Congress in Lisbon - aims to help cities achieve these goals.

“Over the next 11 months, from today to Intertraffic Amsterdam in April 2024, we follow a collaborative Swarco approach to deliver an innovative experience for all Green Deal cities in Europe”, said Swarco CEO Michael Schuch.

“As a major player in ITS, we would like to formally engage with them, obtain a better understanding of their actual challenges and provide support with know-how and technology available today in overcoming such challenges.” 

There is also a virtual reality (VR) experience which shows a "very realistic" urban environment, designed to help people "understand how Swarco’s offerings help tackle challenges such as air pollution, traffic congestion, micro mobility inclusion, pedestrian safety, parking space management, data-driven traffic management and modal shift", says Steve Penn, head of innovation at Swarco's ITS division.

“The VR takes into account different levels of political and technical responsibility and presents city pain points and our solutions with a little gamification in an easy-to-understand and vivid way."

The VR demo can be experienced at the ITS European Congress in the exhibition hall on the mezzanine level (stand D2) and after this week you can register for an appointment at

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