TARC unveils MaaS platform in Kentucky

The 7027 Transit Authority of River City (TARC) has released a mobility app in Louisville, Kentucky, which allows users to plan and book trips across multiple modes of transport.

TARC says the integrated mobility platform allows users to access 8336 Uber, 8789 Lyft, Bird’s scooters and LouVelo’s bike-share service.

Sumithra Jagannath, digital president at ZED, says the company’s Mobility as a Service (8356 MaaS) platform is powering the app and provides “analytics and real-time data on system usage, origins and destinations of trips per mode of travel, transportation cost savings to riders from app usage and more”.

Ferdinand L. Risco Jr., TARC executive director, says: “The app will also stream activities, entertainment, landmarks and parking availability in the Greater Louisville region, all in real-time.”

TARC intends to add real-time parking availability and an integrated parking solution to the platform later this year, allowing users to pay for their full trip, across all platforms from within the app.