“We really want to put these events on the calendars of the ITS America community,” said Jerome Buchanan, the organisation’s commercial partnerships and exhibition lead.
“American companies are heavily investing in the Middle East, and this is an opportunity to expand business in that region.”
The 2024 ITS World Congress will be held in Dubai—a destination chosen due to its central location to Europe, Asia and the US as well as the influx of investment in ITS technology and deployments made by UAE authorities over the past several years—including air taxis and highly intelligent traffic management systems.
Co-hosted by Ertico and the Roads and Transport Authority (RTA) of Dubai, the event promises to showcase some innovative new technologies.
Meanwhile, the ITS European Congress in Lisbon will take place next month, the first time in nearly 20 years that the event has been held in southern Europe.
Delegates from across the continent will descend on the city to exchange ideas with other ITS experts and explore innovative transport and mobility solutions.