TomTom secures traffic deal with Qoros Auto in China

1692 TomTom, via its joint venture partner AutoNavi Holdings, has announce a seven year agreement with Qoros Auto, an international automotive corporation. The partners will deliver HD Traffic, marking the first real time traffic customer for the newly expanded joint venture. In 2013 the first cars, aimed at young metropolitan users, will hit the streets in China equipped with HD Traffic, providing drivers with accurate, comprehensive and up-to-date traffic information available.

"It is our mission to deliver a first-grade and distinctive driving experience to all our customers," said Stefano Villanti, head of sales and marketing, Qoros Auto. "Partnering with TomTom and AutoNavi supports that mission for we believe that HD Traffic will allow our drivers to enjoy an efficient, stress-free driving experience."

HD Traffic is derived by combining information used from multiple GPS probe data sources. The TomTom HD Traffic fusion engine produces precise delay times and indicates the exact location of congestion on the road network.